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Explain what is meant by Primary data collection Secondary data collection State two advantages and two disadvantages of each method

Explain what is meant by Primary data collection Secondary data collection State two advantages and two disadvantages of each method

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. Explain what is meant by
    1. Primary data collection
    2. Secondary data collection
    3. State two advantages and two disadvantages of each method 
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