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Need help answering these questions with the site being Airbnb Who is the target market of Airbnb (It is NOT everyone!). What is the range of products sold? How user friendly is the site?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Need help answering these questions with the site being Airbnb

Who is the target market of Airbnb (It is NOT everyone!). What is the range of products sold? How user friendly is the site? Is it interesting? Informative? Interactive? Does it have a customer experience focus? Explain.

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