Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Go to Google’s Paid Search Best Practices Guide at https://support.google.com/adwords/answer/6154846?utm_source=best_practice&utm_medium=ha&utm_campaign=SKWS_Search_General (Links to an external site.) and describe the type of targeting that allows advertisers to reach customers at the right moment along with how it works (based on the link above).
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