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xplain how the company shifted or maintained its strategy

xplain how the company shifted or maintained its strategy

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Evaluate whether this marketing communication was effective for you after Recalling 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in streaming sites or in other platforms.

 

Next task, with the same company/brand, try to find a marketing communication material they used in the past 2 years. Compare the 2 campaigns and share your insights.

 

Explain how the company shifted or maintained its strategy.

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