From a marketing standpoint, How should T-moblie think about their online product assortment?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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From a marketing standpoint,

How should T-moblie think about their online product assortment?

 

In the last 10 years how did T-moblie develop an exclusive online merchandising strategy.

 

How was T-mobile able to quickly pivot and adjust to changing customer needs.

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About the company

Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If you want any specific question to be solved then please specify the question number or post only that question.

T-Mobile is one of the biggest telecommunications services providers in the U.S. It offers a wide range of wireless communication services and products.

This makes the product mix or product assortment of T-Mobiles large enough to manage carefully in the online marketplace.

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