Campaign 1 Television commercials are run with the slogan, “Chicken is the healthier and less expensive option to red meat.” The goal is to increase the demand for chicken. No specific brand is mentioned in the commercials. Campaign 2 Perdue is a brand of chicken. Perdue runs television commercials that stress the freshness of their chicken. Which campaign is an example of pioneer advertising? Which campaign is an example of competitive advertising? Explain your answers.
Campaign 1 Television commercials are run with the slogan, “Chicken is the healthier and less expensive option to red meat.” The goal is to increase the demand for chicken. No specific brand is mentioned in the commercials. Campaign 2 Perdue is a brand of chicken. Perdue runs television commercials that stress the freshness of their chicken. Which campaign is an example of pioneer advertising? Which campaign is an example of competitive advertising? Explain your answers.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Campaign 1
Television commercials are run with the slogan, “Chicken is the healthier and less expensive option to
red meat.” The goal is to increase the demand for chicken. No specific brand is mentioned in the
commercials.
Campaign 2
Perdue is a brand of chicken. Perdue runs television commercials that stress the freshness of their
chicken.
Which campaign is an example of pioneer advertising? Which campaign is an example of competitive
advertising? Explain your answers.
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