HKSAR has recently announced lifting most of the restrictions on arrivals from overseas. Imagine you were hired by Hong Kong Tourism Board (HKTB) as a marketing intern, you are tasked to recommend HKTB to come up with TWO marketing recommendations to attract overseas visitors to Hong Kong to spend their summer holiday. Apply relevant consumer behavior concepts/theories to support your recommendations and illustrate your understanding of these topics.

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Q: What do you mean “Marketing starts with consumers and ends with consumers.”

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Q: Concerning the 1984 American Express campaign, can you give a detailed explaining of the the cause…

A: CRM (cause-related marketing) is a mutually advantageous partnership between a for-profit company…

Q: What is undifferentiated or Mass marketing? Give example?

A: Undifferentiated marketing which means a marketing strategy used when a brand decides to ignore the…

Q: Do geographical indications (GIs) offer benefits to consumers? Are there disadvantages for sellers?…

A: Geographical indication (GI) is a unique identity and sign used on various type of products which…

Q: Marketing has often been defined in terms of satisfying customers needs and wants. Critics, however,…

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Q: Describe any TWO (2) activities undertaken by a company in ANY community that they would consider to…

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Q: Can you think of any examples of unethical marketing? Or ways there has been government intervention…

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Q: Subject: Consumer Behavior and Marketing David Ogilvy is often quoted on how to structure an agency…

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Q: What is the relevance of public markets in the Philippines?

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Q: Prior to participating in this unit’s discussion: please read Principles of Marketing e-text:…

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Q: Can you create a marketing Plan on a coconut water?

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Q: What is an example of a company committing an unethical marketing practice. What was the violation?…

A:

Q: After a company segments its market, it needs to decide which segment (s) is most attractive to…

A: Effeсtive  segmentаtiоn  Strаtegy  meаns  thаt  the  lосаtiоn  thаt  hаs  been  seleсted  fоr  the…

Q: Define marketing and describe the exchange process. Specify the functions of marketing. Explain the…

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Q: What is trade promotion? What are its objectives?

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Q: How would you classify Mi Ola’s consumer products?Explain your answer.

A: Mi Ola is a swimwear company that was founded in 2012.

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Q: Find an event and find out how they do their marketing?

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Q: escribe the process your company went through in the development of the new product

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Q: Explain the term Formulated marketing?

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Product and Service Innovation

Product innovation is the introduction of either a new product or an existing product with significant improvements related to its characteristics. Improvements could be in various specifications and areas such as technical, technological, physical use, software updates, overall size and texture, and so on. For instance, consider the Apple Watch; they release different series every year with significant updates and improvements such as using cellular technology, monitoring your heart rate, acting as your fitness partner, measuring blood oxygen level, and so on. We see the addition of features in every series, and these improvements make them a different product altogether.