HKSAR has recently announced lifting most of the restrictions on arrivals from overseas. Imagine you were hired by Hong Kong Tourism Board (HKTB) as a marketing intern, you are tasked to recommend HKTB to come up with TWO marketing recommendations to attract overseas visitors to Hong Kong to spend their summer holiday. Apply relevant consumer behavior concepts/theories to support your recommendations and illustrate your understanding of these topics.

Q: What is undifferentiated or Mass marketing? Give example?

A: Undifferentiated marketing which means a marketing strategy used when a brand decides to ignore the…

Q: Can you think of any examples of unethical marketing? Or ways there has been government intervention…

A: false or tricky adverts, over-the-top effects on clients, as well as valuing techniques that veer…

Q: Marketers are responsible for preparing sales forcast which are base on the estimates of Demand. If…

A: Marketing refers to the strategic process of identifying, creating, communicating, and delivering…

Q: What is an example of a company committing an unethical marketing practice. What was the violation?…

A:

Q: How would you classify Mi Ola’s consumer products?Explain your answer.

A: Mi Ola is a swimwear company that was founded in 2012.

Q: Every year in Australia, nearly 200,000 new homes are built, and for most consumers, it will be the…

A: Marketing mix: Marketing mix refers to the way by which an organisation does business with the help…

Q: Develop a marketing strategy for luxury car manufacturing company business utilizing the 4 Ps of…

A: Marketing strategy: It is the strategy or plan created by the marketers to reach the targeted…

Q: In this week’s topic, the chapter covered customer loyalty and how it weaves into the 8 Ps marketing…

A: Marketing mix - In today's competitive business scenario, companies use various marketing strategies…

Q: by choosing a product or product category that interests you.  Next, prepare a detailed market…

A: Market segmentation can help you to define and better understand your target audiences and ideal…

Q: Using an example of a recent, high involvement purchase you have made (I CHOSE MACBOOK AIR) answer…

A: A High-involvement purchase decision is considered to be on the buyers’ side. They are bagged by the…

Q: A firm has developed a new roofing material that also produces electricity from sunlight. This…

A: Market segmentation refers to the process where a company divides the whole market into smaller…

Product and Service Innovation

Product innovation is the introduction of either a new product or an existing product with significant improvements related to its characteristics. Improvements could be in various specifications and areas such as technical, technological, physical use, software updates, overall size and texture, and so on. For instance, consider the Apple Watch; they release different series every year with significant updates and improvements such as using cellular technology, monitoring your heart rate, acting as your fitness partner, measuring blood oxygen level, and so on. We see the addition of features in every series, and these improvements make them a different product altogether.