Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
subject: Technology marketing
write how can you sell me the old model Radio
Transcribed Image Text:Concerhnell
Expert Solution
Background
The selling function is undertaken by understanding the market perspective and demand pattern. It is the most important business function as it is related to customers directly.
However, all the selling function is not the part of the marketing and sales department. The other business activities such as production, accounting, and finance are all aimed for the selling function of the business.
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