Question 1 Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer.
PART 2: SHORT ANSWER QUESTIONS
Question 1
- Some marketers believe that online stores will replace traditional stores in the near future. Other
- marketers have opposite opinions, believing traditional stores will still maintain the same position.
- In what ways and to what extent do you think that non-store retailing poses a threat to
- conventional retailers? Use examples to support your discussion.
- Answer the question in 300 words and use at least 2 references to support your answer.
Question 2
20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of Advertising and the Rise of PR”.
In what ways and to what extent do you think Public Relations can replace Advertising?
Answer your question in 300 words and use at least 2 references to support your discussion.
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