Marketers are responsible for preparing sales forcast which are base on the estimates of Demand. If you become territory manager of Berger paints company Pakistan, how would you estimates current demand for your products? What are the two major methods of accessing areas market potentials? Which one method will you use and also provide justifications of your choice.

Marketers are responsible for preparing sales forcast which are base on the estimates of Demand. If you become territory manager of Berger paints company Pakistan, how would you estimates current demand for your products? What are the two major methods of accessing areas market potentials? Which one method will you use and also provide justifications of your choice.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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