Sports Marketing AtCSU Stanislaus is considering adding a Sports Marketing program on campus. Discuss the possible types of target markets towhom CSU Stanislaus could direct the program, using multiple segmentation, targeting and positioning approaches. Discuss different types of researchthat CSU Stanislaus should undertake to support their decision. Besides potential students, what other stakeholders should CSU Stanislaus gather dataabout/from in order to support the decisions that need to be made? Is there a means by which CSU Stanislaus could test market the program?

In the given case study, We are provided with information about CSU Stanislaus, a university in…

Answered: CSU Stanislaus is considering adding a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Cohort segmentation is a method used to segment the market for the greatest strategic implications. Find a healthcare related service, product, or organization on one of a multitude of social networking sites. Review the seven categories. Which cohort segmentation section is the service, product, or organization geared for on the site? Why would this type of marketing be successful? Select another cohort segmentation category. From a management perspective, what recommendations could you make to the marketing department to broaden the marketing efforts to include another cohort segmentation not currently being targeted.
THEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.
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