Sports Marketing AtCSU Stanislaus is considering adding a Sports Marketing program on campus. Discuss the possible types of target markets towhom CSU Stanislaus could direct the program, using multiple segmentation, targeting and positioning approaches. Discuss different types of researchthat CSU Stanislaus should undertake to support their decision. Besides potential students, what other stakeholders should CSU Stanislaus gather dataabout/from in order to support the decisions that need to be made? Is there a means by which CSU Stanislaus could test market the program?

In the given case study, We are provided with information about CSU Stanislaus, a university in…

Answered: CSU Stanislaus is considering adding a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

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As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following: To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).
Develop a clear research objective for the business problem described in this case study

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