What are the consumer segments of Sri Lankan Market that Tuc biscuits can divide into? For example, what will be the factors in geographic segments etc. Based on these segments and attractiveness, what will be the target market that they should select and why
What are the consumer segments of Sri Lankan Market that Tuc biscuits can divide into? For example, what will be the factors in geographic segments etc. Based on these segments and attractiveness, what will be the target market that they should select and why
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the consumer segments of Sri Lankan Market that Tuc biscuits can divide into? For example, what will be the factors in geographic segments etc. Based on these segments and attractiveness, what will be the target market that they should select and why
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