Suppose that Kellogg's Company can only focus on two (2) of the employ, Demographic, Psychographic, and behavioral segments while entering a new country due to restricted marketing resources, keeping in mind that kellogg's target audience is to promote the importance of breakfast and to raise fund for the help a child breakfast campaign. Describe at least three (3) factors kellogg's company would consider when evaluating which segments to actually target when entering a new country. Which two (2) would the company eventually choose and why?

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Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.