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Imagine that you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some potential objections to this. How would you have to tweak your advertising message to cater to the local culture? Your CEO also believes that the pricing decisions in Brazil can be delegated to the local managers. Why might she be wrong? The CEO continues to believe that within 20 years, we will see the emergence of enormous global markets for standardized customer products. Do you agree with this statement? Justify your answer.
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- You work fora cranberry company in Nova Scotia looking to enter the cranberry company on Australia. Based on this scenario, how will you promote the product and what is your promotional mix? What are your promotional objectives, key message and promotional costs?You are a newly appointed marketing manager of a multinational firm. The firm has the following market base: consumer market, business market, and international market. Its business products serve as a raw material for other businesses and thereby have a wide scope of its business frontier. It has challenges in segmentation although they produce quality products for various markets. Based on the above challenges facing the firm, it has also resulted in serious pricing decision problems, which are seriously affecting the firm’s profitability level. Meetings has been held both nation and international level to rectify some of these anomalies in the firm. Now, the head of corporate affairs has become worried of these pending challenges and has called for presentation from the head of the marketing. 1. Explain how to segment the following markets and its requirements: i. Consumer market. ii.Business market. iii. International market.Scotch whiskey, Champagne sparkling wine, Parmesan cheese, Dijon mustard—what do all of these have in common? They are not brand names but rather geographical indicators (GIs) of the origin of these foodstuffs. Europe has a long history of gastronomical delicacies that the European Union has been strong to protect for economic reasons. For example, not just any sparkling wine can be labeled “champagne” because only sparkling wine produced in the Champagne region of France can put that on the label. The British government is launching a registry of Scottish whiskey makers to protect its $4 billion industry from imitators who label their whiskey as Scotch. True Scotch must be aged in oak casks in Scotland for at least three years. Dijon mustard must be produced in Dijon, France, made with chardonnay wine from the Burgundy wine region. Parmesan cheese was developed more than 2,000 years ago in Parma, Italy, which also boasts of Parma ham (ProsciuttoScotch whiskey, Champagne sparkling…
- Scotch Whiskey, Champagne Sparkling Wine, Parmesan Cheese, Dijon Mustard—what do all of these have in common? They are not brand names but rather geographical indicators (GIs) of the origins of these foodstuffs. Europe has a long history of gastronomical delicacies that the European Union has been eager to protect for economic reasons. For example, not just any sparkling wine can be labeled champagne because only sparkling wine produced in the Champagne region of France can put that on the label. The British government is launching a registry of Scottish whiskey makers to protect its $4 billion industry from imitators who label their whiskey as Scotch. True Scotch must be aged in oak casks in Scotland for at least three years. Dijon mustard must be produced in Dijon, France, with chardonnay wine from the Burgundy wine region. Parmesan cheese was developed more than 2,000 years ago in Parma, Italy, which also boasts Parma ham (Prosciutto di Parma). True Swiss cheeses, such as Emmental,…Can a producer of a popular low-cost or budget items effectively penetrate the high-end market? Give an example of a popular low-cost brand. What will it take for this to successfully move toward the high-end market? Conversely, identify a well-known premium-only brand. Identify the price point at which its products sell. Assume that you are to offer new mid-priced products under this brand. What will it take to successfully move this brand toward the mid-point of the market?Explain how to define pricing and promotional strategies for global markets.
- Explain in details (1) Describe the product that you have Chosen. ( Dutch lady milk was chosen) (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?OM 2. Please formulate a marketing sales letter to convince a person who is not at all willing to purchase our product, like an insurance plan from Green Shield Canada. Please write it briefly with strong reasons and explanations.suppose you are the sales representative of Namibia breweries (Pty) Ltd. Discuss various promotional strategies you would use to ensure top notch sales
- Choose a product that you patronize, examine well the characteristics of your chosen product and describe it? Make a comment about the price of the product, then analyze if its reasonable or not. Explain. Where does the product been distributed. what do you think why it is placed there. What is the marketing platform being used by the product to reach the target market and why?In the AD-AS model, what impact will a decrease in money supply have on output and prices? Select one: a. A decrease in both output and prices b. An increase in output and a decrease in prices c. A decrease in output, but an increase in the prices d. An increase in both output and pricesImagine you are the product manager for Neutrogena’s sun protection product line and your team developed a new type of sunscreen. Which two B2B pricing tactics would you use to promote it? Why?