We know that the global marketplace is huge and will continue to grow. For this discussion, you will select, research and analyze the presence and impact of three different brands that operate in both the USA and a foreign country. Your will explore how these brands adapt their marketing strategies, products, and messaging to fit different cultural contexts. You may not use my examples from this chapter. Be creative and select brands of interest to you. Your discussion must include the following elements for each of your three brands: The names of your brands selected Analysis of the marketing operations for both USA and Foreign Markets, covering the following: Marketing Strategies: How does the brand tailor its marketing approach to different cultural contexts? Consider advertising, promotions, and social media strategies. Product Adaptation: What changes, if any, has the brand made to its product offerings to acater to local tastes and preferences? Look at product features, flavors, packaging, etc. Brand Messaging: How does the brand’s messaging differ between the USA and the foreign country? Analyze any changes in branding, language, or visual elements. Consumer Perception: How is the brand perceived in each market? Consider factors such as brand reputation, consumer loyalty, and market positioning. Did anything go wrong during their global expansion? If so, how did they correct it?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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We know that the global marketplace is huge and will continue to grow. For this discussion, you will select, research and analyze the presence and impact of three different brands that operate in both the USA and a foreign country. Your will explore how these brands adapt their marketing strategies, products, and messaging to fit different cultural contexts.

You may not use my examples from this chapter. Be creative and select brands of interest to you.

Your discussion must include the following elements for each of your three brands:

The names of your brands selected
Analysis of the marketing operations for both USA and Foreign Markets, covering the following:
Marketing Strategies: How does the brand tailor its marketing approach to different cultural contexts? Consider advertising, promotions, and social media strategies.
Product Adaptation: What changes, if any, has the brand made to its product offerings to acater to local tastes and preferences? Look at product features, flavors, packaging, etc.
Brand Messaging: How does the brand’s messaging differ between the USA and the foreign country? Analyze any changes in branding, language, or visual elements.
Consumer Perception: How is the brand perceived in each market? Consider factors such as brand reputation, consumer loyalty, and market positioning.
Did anything go wrong during their global expansion? If so, how did they correct it?

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