You will post a minimum of 250 words in the textbox for this journal assignment in response to the bulleted item(s) below. The journal is a private communicationthat is shared only with your instructor for grading purposes. You can access the textbox on the assignments tab for the journal Dropbox.Topic: The Consumer and Business MarketTo increase revenue, many businesses, such as gift baskets, insurance, tax preparation, food, and entertainment businesses, have targeted consumer and businessmarkets. However, the decision-making process is a bit different for each market.Checklist:• First, briefly describe the similarities and differences in the decision-making process between the business-to-business (B2B) and business-to-consumer (B2C)groups.• Next, choose a business that predominantly targets the consumer market. Explain how they can reposition themselves to increase their sales to the businessmarket using the business decision-making process.Access the Journal rubric in the Course Resources area.

Key Points to Address:1. Similarities and Differences in Decision-Making Process: Similarities:…

Answered: You will post a minimum of 250 words in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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