O https://berkeleycollege.instructure.com/courses/25572/discussion_topics/690710Please be sure to read this week's reading assignment (Chapter 4: "Market Research") before starting this week's discussionWeekboard.You work for a company that manufactures toothbrushes, and you have been asked to conduct research to determine how thecompany can increase its toothbrush sales,utsSales will increase if you can get new customers to use your product and/or get your current customers to purchase moretoothbrushes.For this discussion, please answer the following:1. What type of primary research would you conduct to determine how the company should proceed? Be specific!2. Who would participate (new customers/current customers) in this research?3. What information would you seek to get from this research?It is required to respond to my post and to a minimurm of 2 of your classmates' posts by 11:59 PM on Saturday. Additionally, please payattention to your spelling and grammar!Finally, you will not be able to see other posts until after you have created your own thread to respond to the items above.The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students seeother posts, they often adjust based upon what other people wrote AND based upon the feedback. This does not allow me (theprofessor) to determine what someone was able to deduce on his or her own.Search entries or authorUnreadEdit View Insert FormatTools Table10:22 PM1/23/2022124219 lhomeno endF11 Pgup12 Podnprt sc&48.9.Y.DGKenterBN.MaltC.

Ans. There are various primary research methods available. Two methods will be used for conducting…

Answered: You work for a company that…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

What is the difference between primary research and secondary research? Are both types of research necessary to complete a full feasibility analysis?
How do you create a survey (primary data)? How do you draft a 1-page sample survey, with the survey should focus on whether the company has the right target market for Kibbles and Bits dog food? What kind of closed questions regarding the perceived market opportunity (e.g., is it worth the while?)? Or, open or closed questions on how to design a product to ensure its appeal to your target market (e.g., what should it do or look like to make it work?)? What are least 3 qualitative and 3 quantitative questions?
Please critically evaluate the following research methodologies. Identify some of the problems with both methodologies ( Mergent intellect data base and US Securities and Exhange data base) How could these methodologies be improved?
Pizza Hut is going through some challenges and has asked you to identify the most suitable market research or market information approach they should use to help gather information. They have supplied you a list of possible research approaches to choose from. What research approach(s) from the list below should be used if Pizza Hut wanted to know: Their market share? The population around a new store they are thinking of opening? The likely success of launching their new “super-chili pizza”? Whether they should launch a new TV advertising campaign that uses athletes who eat pizza? What impact McDonald’s new healthy food menu is having on their sales? LIST OF POSSIBLE APPROACHES A.= Secondary data – government statistics B. = Secondary data – internal records C.= Focus groups with customers D.= Focus groups with both customers and non-customers E.= Mystery shopper research F.= Telephone survey with customers G.= Telephone survey with both customers and non-customers H.= Experiment…
What are the criteria of a good research report?
What are the most useful tools or information for a Business Research Project that you can apply in the working world?
Why is doing research on your target market important?
When conducting an evaluation of a research proposal, what are the most important factors that an evaluator takes into consideration?
If I wanted to do a pet sitting business what type of market research would I need to conduct.
As we begin our study of research, let's begin our discussion with misconceptions we might have had about the word 'research' and explain how the word has now been clarified.
A publishing manager is interested in the future of the printed versus digital or e-books. What type of qualitative research would you suggest in the following situations?
Given the situations below, (a) discuss with reasons whether they fall into the category of applied or basic research, and (b) for Scenario 1, explain with reasons, who will conduct the research. Scenario 1: To Acquire or Not to Acquire: That is the Question Companies are very interested in acquiring other firms even when the latter operate in totally unrelated realms of business. For example, Gencore Industries manufacturing asphalt plants for road construction acquired Ingersoll-Rand in 1996, and later acquired yet another company engaged in the business of food processing. Such acquisitions are claimed to ―work miracles.‖ However, given the volatility of the stock market and the slowing down of business, many companies are not sure whether such acquisitions involve too much risk. At the same time, they also wonder if they are missing out on a great business opportunity if they fail to take such risk. Some research is needed here! Scenario 2: Reasons for Absenteeism A university…

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