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You work for a company that manufactures toothbrushes, and you have been asked to conduct research to determine how the company can increase its toothbrush sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more toothbrushes. For this discussion, please answer the following: 1. What type of primary research would you conduct to determine how the company should proceed? Be specific! 2. Who would participate (new customers/current customers) in this research? 3. What information would you seek to get from this research? It is required to respond to my post and to a minimum of 2 of your classmates' posts by 11:59 PM on Saturday. Additionally, please pay attention to your spelling and grammar! Finally, you will not be able to see other posts until after you have created your own thread to respond to the items above. The purpose of requiring people to post first is to allo

You work for a company that manufactures toothbrushes, and you have been asked to conduct research to determine how the company can increase its toothbrush sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more toothbrushes. For this discussion, please answer the following: 1. What type of primary research would you conduct to determine how the company should proceed? Be specific! 2. Who would participate (new customers/current customers) in this research? 3. What information would you seek to get from this research? It is required to respond to my post and to a minimum of 2 of your classmates' posts by 11:59 PM on Saturday. Additionally, please pay attention to your spelling and grammar! Finally, you will not be able to see other posts until after you have created your own thread to respond to the items above. The purpose of requiring people to post first is to allo

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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O https://berkeleycollege.instructure.com/courses/25572/discussion_topics/690710 Please be sure to read this week's reading assignment (Chapter 4: "Market Research") before starting this week's discussion Week board. You work for a company that manufactures toothbrushes, and you have been asked to conduct research to determine how the company can increase its toothbrush sales, uts Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more toothbrushes. For this discussion, please answer the following: 1. What type of primary research would you conduct to determine how the company should proceed? Be specific! 2. Who would participate (new customers/current customers) in this research? 3. What information would you seek to get from this research? It is required to respond to my post and to a minimurm of 2 of your classmates' posts by 11:59 PM on Saturday. Additionally, please pay attention to your spelling and grammar! Finally, you will not be able to see other posts until after you have created your own thread to respond to the items above. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based upon what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on his or her own. Search entries or author Unread Edit View Insert Format Tools Table 10:22 PM 1/23/2022 1242 19 lhome no end F11 Pgup 12 Podn prt sc & 4 8. 9. Y. D G K enter B N. M alt C.
Transcribed Image Text:O https://berkeleycollege.instructure.com/courses/25572/discussion_topics/690710 Please be sure to read this week's reading assignment (Chapter 4: "Market Research") before starting this week's discussion Week board. You work for a company that manufactures toothbrushes, and you have been asked to conduct research to determine how the company can increase its toothbrush sales, uts Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more toothbrushes. For this discussion, please answer the following: 1. What type of primary research would you conduct to determine how the company should proceed? Be specific! 2. Who would participate (new customers/current customers) in this research? 3. What information would you seek to get from this research? It is required to respond to my post and to a minimurm of 2 of your classmates' posts by 11:59 PM on Saturday. Additionally, please pay attention to your spelling and grammar! Finally, you will not be able to see other posts until after you have created your own thread to respond to the items above. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based upon what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on his or her own. Search entries or author Unread Edit View Insert Format Tools Table 10:22 PM 1/23/2022 1242 19 lhome no end F11 Pgup 12 Podn prt sc & 4 8. 9. Y. D G K enter B N. M alt C.
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