Choose a different article PART B: Article information: Title of Article: Author (s): Journal Name: Volume and year: Pages: PART C: 1. What was the major purpose or problem described in the article? 2. What were the hypotheses and research questions? 3. What type of sample was used in the study/studies reported in this article? 4. What types of methods were used in the study/studies reported in this article? (for example questionnaires, observations, interviews, experimental manipulations, etc.) 5. What were the results of the study/studies reported in this article? What were the conclusions of the authors? 6. What is your opinion or reaction to this article and the research reported in it? Please describe why you feel the way that you do.
Choose a different article PART B: Article information: Title of Article: Author (s): Journal Name: Volume and year: Pages: PART C: 1. What was the major purpose or problem described in the article? 2. What were the hypotheses and research questions? 3. What type of sample was used in the study/studies reported in this article? 4. What types of methods were used in the study/studies reported in this article? (for example questionnaires, observations, interviews, experimental manipulations, etc.) 5. What were the results of the study/studies reported in this article? What were the conclusions of the authors? 6. What is your opinion or reaction to this article and the research reported in it? Please describe why you feel the way that you do.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Choose a different article
PART B: Article information:
Title of Article:
Author (s):
Journal Name:
Volume and year:
Pages:
PART C:
1. What was the major purpose or problem described in the article?
2. What were the hypotheses and research questions?
3. What type of sample was used in the study/studies reported in this article?
4. What types of methods were used in the study/studies reported in this article? (for example questionnaires, observations, interviews, experimental manipulations, etc.)
5. What were the results of the study/studies reported in this article? What were the conclusions of the authors?
6. What is your opinion or reaction to this article and the research reported in it? Please describe why you feel the way that you do.
Transcribed Image Text:A. Article Selection: The article must be an empirical article from an academic journal, which means
that the authors use data to analyze research hypotheses. The list below offers some suggestions
for journals that publish interesting empirical articles on a variety of topics relevant to marketing. All
of the following journals are available in the electronic collections of the Newman Library.
Journal of Advertising Research
- Business Horizons
Journal of Services Marketing
Journal of Interactive Marketing
Journal of Global Marketing
Journal of Consumer Psychology
Journal of Consumer Research
Journal of the Academy of Marketing Science
Journal of Marketing and Public Policy
Journal of Marketing Research
Journal of Marketing
-
** Note that editorials (introductory articles written by the editors of the journal) are not acceptable.
Written assignments based on an editorial will receive no credit.
B. Read the article and answer all of the questions in the table below. Make sure that your answers
are complete and adequately reflect the information in the article. Assignments must be a minimum
of three pages in length, double spaced, 11-point font, one inch margins. Assignments that do not
thoughtfully and adequately answer each of the questions will receive no credit. See the example
assignment in this document below to get a sopro of whot in required You
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