a. The size of the current and potential market (quantify in dollar value, number of firm size of firms, numbers of consumers etc.) b. The changes that have taken place in the market within the last two years. c. The changes that are expected to take place in the future.

a. The size of the current and potential market (quantify in dollar value, number of firm size of firms, numbers of consumers etc.) b. The changes that have taken place in the market within the last two years. c. The changes that are expected to take place in the future.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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