22 [shells] Sally sells seashells by the seashore. She sells both individual shells and bundle packs ofshells. Individual shells have varying prices (ranging from $0.25 to $3.00 depending on the value ofthe shell). The bundle packs include 6 shells, all of varying prices, where the customer does not knowwhat shells he/she will be receiving; the set price of the bundle pack is $5. She hopes the bundlepacks will excite customers and help increase sales. Which of the following approaches to pricing ishighlighted in this example?O competition-basedO demand-basedO cost-basedO value-basedD profit-based

The correct option is option d. value-based pricing.

Answered: [shells] Sally sells seashells by the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Complete the Case Problem (Ch. 15) As the newly named president and CEO of Tourism Banff, the Destination Management Organization for the world-famous iconic tourism community location in Banff National Park (BNP), and Canada’s first and most famous national park, you have been asked to formulate a tourism development and promotion policy which balances the needs of residents of the small community of 6,700 permanent residents and the over 5 million annual visitors to BNP. In formulating the requested policy, keep in mind that the town of Banff is located in a National Park, how would you balance the rights and responsibilities of: ENDNOTES a. permanent residents of the community; b. visitors living in the nearby city of Calgary; and c. visitors from the rest of Canada? How would you decide which kind of tourism activities you would both allow and encourage within the National Park?
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