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Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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please provide explaination as to why the other options are incorrect. thank youuuu

A sales associate is confronted by a customer whose newly purchased internet router keeps malfunctioning. They should: O not interrupt the customer's complaint and listen actively. tell the customer to repeat their complaint to a manager. take action only after the customer has requested her system be replaced for the second time. O offer a discount or replacement immediately before custoer explains their situation. avoid placing any blame on the store or its employees for the customer's inconvenience.
Transcribed Image Text:A sales associate is confronted by a customer whose newly purchased internet router keeps malfunctioning. They should: O not interrupt the customer's complaint and listen actively. tell the customer to repeat their complaint to a manager. take action only after the customer has requested her system be replaced for the second time. O offer a discount or replacement immediately before custoer explains their situation. avoid placing any blame on the store or its employees for the customer's inconvenience.
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