17. Choose the best answer.This tip for managing a successful sales force involves the entrepreneur being just as excited about the successof her products as her sales force, if not more so.Put the right incentives in place.Set high but realistic goals.Avoid a one-size-fits-all approach.Be results oriented.Inspire success.

It is totally true that the sales force must be excited and the entrepreneur must be able to excite…

Answered: 17. Choose the best answer. This tip…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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17. Choose the best answer. This tip for managing a successful sales force involves the entrepreneur being just as excited about the success of her products as her sales force, if not more so. ne right incentives in place.