Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 6, Problem 3AMK
Summary Introduction
To discuss: The purchasing center and the roles that the people assumes in the purchasing center and the useful questions that must be raised to help any analysis of structure and behavior of a purchasing center.
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
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