Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 6.1, Problem 6.2LR
Summary Introduction

To determine: The three main kinds of organizational buyers.

Introduction:

An examination of human behavior inside the firm’s settings and the boundary between the organization, organization itself, and the human behavior is termed as organizational behavior.

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