Using Malawi University of Business and Applied Sciences -Open Distance Education and Learning arrangements (MUBAS-ODEL), discuss the challenges of services marketing and how the marketing department of MUBAS can solve them to enhance customer value. Provide relevant examples

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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Using Malawi University of Business and Applied Sciences -Open Distance Education and Learning arrangements (MUBAS-ODEL), discuss the challenges of services marketing and how the marketing department of MUBAS can solve them to enhance customer value. Provide relevant examples

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