O 1. Choose any consumer durable product that you purchased and explain the 4Ps of marketing mix and the three levels of product. 2. Write a service that you used/ utilized recently and explain the three extended P's. The distribution of marks will be as follows 4Ps of marketing Mix 3 levels of Product 3 extended Ps of Service ٠٥٦:٣٢ م

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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O
1. Choose any consumer durable
product that you purchased
and explain the 4Ps of
marketing mix and the three
levels of product.
2. Write a service that you used/
utilized recently and explain
the three extended P's.
The distribution of marks will be as
follows
4Ps of marketing Mix
3 levels of Product
3 extended Ps of Service
٠٥٦:٣٢
م
Transcribed Image Text:O 1. Choose any consumer durable product that you purchased and explain the 4Ps of marketing mix and the three levels of product. 2. Write a service that you used/ utilized recently and explain the three extended P's. The distribution of marks will be as follows 4Ps of marketing Mix 3 levels of Product 3 extended Ps of Service ٠٥٦:٣٢ م
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