Firms can be looked at as a chain of activities that transforms inputs into outputs that yourcustomers value, this concept is common across all industries and regardless of the size of thebusiness. Using the Value chain concept, identify the primary and secondary activities ofZutshwa Salt project or a business of your choice. In your analysis give live examples todemonstrate understanding. (18 marks).
Firms can be looked at as a chain of activities that transforms inputs into outputs that yourcustomers value, this concept is common across all industries and regardless of the size of thebusiness. Using the Value chain concept, identify the primary and secondary activities ofZutshwa Salt project or a business of your choice. In your analysis give live examples todemonstrate understanding. (18 marks).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Firms can be looked at as a chain of activities that transforms inputs into outputs that your
customers value, this concept is common across all industries and regardless of the size of the
business. Using the Value chain concept, identify the primary and secondary activities of
Zutshwa Salt project or a business of your choice. In your analysis give live examples to
demonstrate understanding. (18 marks).
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