Which of the following is part of the microenvironment of a​ company's marketing​ environment? A. a set of environmental sustainability laws that significantly impact the​ company's production processes   B. building close relationships with its extensive network of suppliers   C. a new technology that would ensure significant​ cost-cutting if implemented in the firm   D. a set of laws that require the company to scale down its telemarketing calls to customers   E. a changing demographic picture that requires the firm to make product adaptations

Q: Which of the following is considered a barrier to entry in a monopoly? A. Control of a key resource…

A: A monopoly is a market structure characterized by a single seller with significant control over the…

Q: Anas is preparing a presentation for his marketing class on the subject of customer equity. Which of…

A: Customer Lifetime Value can be defined as the value of all the purchases made by the customer over…

Q: A referral is a prospect that is provided to the salesperson by the company.

A: Explanation -It is true that the referral is a prospect, which is provided to the salesman by the…

Q: Which of the following falls under the responsibility of the merchandiser? a. visual merchandising…

A: The responsibility of merchandiser is to plan the merchandise in the retail store. This is one of…

Q: The rate at which a business unit retains or maintains ongoing relationships with its customers. A.…

A: Establishing a positive customers relationship is one of the primary objectives for every business,…

Q: Which of the following statements concerning the difference between purchasing and sales is true?

A: 1) Purchasing is focused primarily on cost reduction while sales is focused primarily on volume.

Q: Respond to the Discussion A discussion response is meant to allow a person time for personal…

A: A key technique for service marketers that aids in market segmentation is the categorization scheme.…

Q: Firms that tend to focus on conducting e-business with other businesses are referred to as having a…

A: Answer- Yes its True!   Online Business or e-business is any kind of business or commercial…

Q: Which one of the following is a function of retailer? a. Sells large amount of goods to consumers b.…

A: The correct option is option a. Sells a large number of goods to consumers.

Q: Which of the following reflects the concept of "Content Marketing"? O A. Creating a unique…

A: Content Marketing is a form of marketing focused on creating, publishing and distributing content…

Q: Which of the four sales channels is each of the following salespeople most likely to use?a.…

A: The sales channel refers to the mode or medium used by the seller of a particular product or service…

Q: True or false: Relative to mobile sources, stationary sources are easier to regulate. Explain.…

A: Practically all financial specialists contend that a market is the most ideal way of distributing…

Q: You are a supervisor in the marketing department. One of your employees works in an Assistant…

A: Fair Labour Standards Act is a federal law that protects the workers from unfair wages or pays…

Q: Value Proposition

A: option D is correct customer value proposition is a business way of generating value in their…

Q: In which of these situations will a marketing firm lose long-term relationships with its customers?…

A: Answer is option B over promising but under delivering their promises

Q: Customer Value Proposition

A: The correct answer is describes why a person should use a product or service

Q: ---- is when customers generally want caring and personalized attention from their service providers

A: Maintaining relationship with customers helps the business to gain trust and loyalty. It also helps…

Q: gap that exists when reasons for setting standards below customer expectations are typically cost…

A: A business must be customer centric in all its decisions. It should do proper market analysis to…

Q: The commission method of payment: a-includes some salary and some commission. b-offers the most…

A: The term compensation is a term which refers to the method used by the businesses to compensate the…

Q: VALUE PROPOSITION GOES FURTHER THAN JUST STATING YOUR PRODUCT/SERVICE, BY EXPRESSING WHY YOUR PRODUC

A: The concept of value proposition extends to more than just stating the value of the product or…

Q: In which of these situations can a firm ensure that they can effectively satisfy customers? a.…

A: Option D ( Providing value to customers through the quality of the products of the company)

Q: The line sales organization is usually followed by: a. Companies having a narrow product line b.…

A: The line deals organization is the most seasoned and simplest sales organizational structure. ...…

Q: This type of dimension tends to provide valuable insights about customers using a business' social…

A: The term "dimension" in this context refers to a specific aspect or characteristic of data that can…

Q: A(n) _____ refers to a company that designs goods or services to meet specified needs.     vendor…

A: Marketing intermediaries refers to a middleman in the supply chain that assists in the flow of goods…

Q: A small but attractive market segment that is targeted by a company is called

A: Niche is an small but attractive market ,which can generate good profits for the company.

Q: A channel provides value to the multichannel e-government system if it is: Select one: a. efficient…

A: A multi-channel strategy can help in government in two ways. It helps in improving the services to…

Q: ss unit attracts or maintains ongoing relationship with its customers A. Customer retention B.…

A: Significance of customers: 1. Customers ensures the business survival in the competitive business…

Q: The process of receiving referrals by a salesperson by using internet affiliate programs is…

A: Option D ( Non paid method)

Q: Identify which of the following statements is false

A: Identify which of the following statements is false: d. Inability to integrate channel data,…

Q: Which of the following is NOT a reason why CRM systems fail to deliver the promised results? A…

A: The sales facilitator technologies like CRM assist the businesses to identify accounts, identify…

Q: WHICH OF THE FOLLOWING IS NOT A WAY TO IDENTIFY AN OPPORTUNITY? a.Trying out alternative uses of…

A: Observing trends, solving problems, and finding the gaps in the marketplace helps in identifying an…

Q: communication process, Store visits takes the form of the receiver’s response to the sender.  True…

A: Communication – The term communication refers to the exchange of information from the sender to the…

Q: An e-government platform that solely offers information as part of their business model refers to a…

A: An e-government platform that solely offers information as part of their business model refers to a…

Q: Which of the following is NOT a benefit of e-business for distribution networks comparing with a…

A: A brick-and-mortar store is a traditional business that has a physical store and where customers can…

Q: Which of the following is NOT a Strategic objective?    a.   A bigger market share    b.   A more…

A: Organizations set goals that help in achieving the vision of the company. Strategic objectives are…

Q: They are people who are both willing and capable of buying a particular products or services in a…

A: In recent days with a highly competitive market structure, the products must stay active in the…

Q: Which of the following is a reason for organizations to use the direct channel for distributing…

A: A distribution channel is a inter-twined network of businesses and intermediaries that makes sure…

Q: Codes of Practice and Demarketing are a.alternatives to regulation b.complements to regulation…

A: Codes of practice refer to guidelines or standards that are established by a particular industry or…

Q: ich of the following refers to the process of the company to convince customer to buy? a. People b.…

A: Convincing Consumer to buy something is very important so it should be done with multiple…

Q: Fill in the blank. The process of ________________occurs when an impartial third party makes a…

A: Mediation is the interactive and structured method or process used for resolving the dispute or the…

Q: 50- Which one of the following is not included in the development of the sales strategy of a…

A: A sales strategy is a plan designed by an organization to sell its products and services and…

Q: Safety stocks are kept O a. To provide protection against the uncertainties of supply and dema O b.…

A: Option A is correct To provide protection against the uncertainty of supply and demand

Q: Which of the following allows companies to create and share information about their products and…

A: Product development  today is a process that deeply involves customers. Companies take feedback from…

Q: Which of the following defines an Account as one of the Customer Relationship Management key players…

A: Customer relationship management (CRM)- is a technology for addressing every aspect of your…

Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.