Which of the following is part of the microenvironment of a​ company's marketing​ environment? A. a set of environmental sustainability laws that significantly impact the​ company's production processes   B. building close relationships with its extensive network of suppliers   C. a new technology that would ensure significant​ cost-cutting if implemented in the firm   D. a set of laws that require the company to scale down its telemarketing calls to customers   E. a changing demographic picture that requires the firm to make product adaptations

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following is part of the microenvironment of a​ company's marketing​ environment?
A.
a set of environmental sustainability laws that significantly impact the​ company's production processes
 
B.
building close relationships with its extensive network of suppliers
 
C.
a new technology that would ensure significant​ cost-cutting if implemented in the firm
 
D.
a set of laws that require the company to scale down its telemarketing calls to customers
 
E.
a changing demographic picture that requires the firm to make product adaptations
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