Which of the following is part of the microenvironment of a​ company's marketing​ environment? A. a set of environmental sustainability laws that significantly impact the​ company's production processes   B. building close relationships with its extensive network of suppliers   C. a new technology that would ensure significant​ cost-cutting if implemented in the firm   D. a set of laws that require the company to scale down its telemarketing calls to customers   E. a changing demographic picture that requires the firm to make product adaptations

Q: Which of the following is considered a barrier to entry in a monopoly? A. Control of a key resource…

A: A monopoly is a market structure characterized by a single seller with significant control over the…

Q: Which of the following statements concerning the difference between purchasing and sales is true?

A: 1) Purchasing is focused primarily on cost reduction while sales is focused primarily on volume.

Q: Respond to the Discussion A discussion response is meant to allow a person time for personal…

A: A key technique for service marketers that aids in market segmentation is the categorization scheme.…

Q: Which of the following reflects the concept of "Content Marketing"? O A. Creating a unique…

A: Content Marketing is a form of marketing focused on creating, publishing and distributing content…

Q: True or false: Relative to mobile sources, stationary sources are easier to regulate. Explain.…

A: Practically all financial specialists contend that a market is the most ideal way of distributing…

Q: You are a supervisor in the marketing department. One of your employees works in an Assistant…

A: Fair Labour Standards Act is a federal law that protects the workers from unfair wages or pays…

Q: ---- is when customers generally want caring and personalized attention from their service providers

A: Maintaining relationship with customers helps the business to gain trust and loyalty. It also helps…

Q: The commission method of payment: a-includes some salary and some commission. b-offers the most…

A: The term compensation is a term which refers to the method used by the businesses to compensate the…

Q: This type of dimension tends to provide valuable insights about customers using a business' social…

A: The term "dimension" in this context refers to a specific aspect or characteristic of data that can…

Q: A(n) _____ refers to a company that designs goods or services to meet specified needs.     vendor…

A: Marketing intermediaries refers to a middleman in the supply chain that assists in the flow of goods…

Q: Which of the following is NOT a reason why CRM systems fail to deliver the promised results? A…

A: The sales facilitator technologies like CRM assist the businesses to identify accounts, identify…

Q: Which of the following is NOT a benefit of e-business for distribution networks comparing with a…

A: A brick-and-mortar store is a traditional business that has a physical store and where customers can…

Q: Which of the following is a reason for organizations to use the direct channel for distributing…

A: A distribution channel is a inter-twined network of businesses and intermediaries that makes sure…

Q: Codes of Practice and Demarketing are a.alternatives to regulation b.complements to regulation…

A: Codes of practice refer to guidelines or standards that are established by a particular industry or…

Q: Fill in the blank. The process of ________________occurs when an impartial third party makes a…

A: Mediation is the interactive and structured method or process used for resolving the dispute or the…

Q: Safety stocks are kept O a. To provide protection against the uncertainties of supply and dema O b.…

A: Option A is correct To provide protection against the uncertainty of supply and demand

Q: Which of the following defines an Account as one of the Customer Relationship Management key players…

A: Customer relationship management (CRM)- is a technology for addressing every aspect of your…

Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.