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Which of the following reflects the concept of "Content Marketing"? O A. Creating a unique distribution network that enables a company to deliver its content faster than anyone else. B. Creating and distributing a broad mix of new products that delight customers and moves them to give the products to others as gifts. OC. Creating and distributing a large number of coupons that offer attractive discounts and motivate customers to make immediate purchases. O D. Creating and distributing a broad mix of compelling content that engages customers and moves them to advocate for the brand to others.

Which of the following reflects the concept of "Content Marketing"? O A. Creating a unique distribution network that enables a company to deliver its content faster than anyone else. B. Creating and distributing a broad mix of new products that delight customers and moves them to give the products to others as gifts. OC. Creating and distributing a large number of coupons that offer attractive discounts and motivate customers to make immediate purchases. O D. Creating and distributing a broad mix of compelling content that engages customers and moves them to advocate for the brand to others.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following reflects the concept of "Content Marketing"? O A. Creating a unique distribution network that enables a company to deliver its content faster than anyone else. B. Creating and distributing a broad mix of new products that delight customers and moves them to give the products to others as gifts. OC. Creating and distributing a large number of coupons that offer attractive discounts and motivate customers to make immediate purchases. O D. Creating and distributing a broad mix of compelling content that engages customers and moves them to advocate for the brand to others.
Transcribed Image Text:Which of the following reflects the concept of "Content Marketing"? O A. Creating a unique distribution network that enables a company to deliver its content faster than anyone else. B. Creating and distributing a broad mix of new products that delight customers and moves them to give the products to others as gifts. OC. Creating and distributing a large number of coupons that offer attractive discounts and motivate customers to make immediate purchases. O D. Creating and distributing a broad mix of compelling content that engages customers and moves them to advocate for the brand to others.
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