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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

The "3 Foundations of Business". Please limit your answer to no longer than one page.

Expert Solution

Step 1

Talking about the business then, it is an entity run a group of people in order to satisfy the needs of the customers with the available products. The business exits because they provide products to the customers that solves their real problems that they face. The innovation in products will help the customers in satisfying their needs.

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