Homework Help is Here – Start Your Trial Now!
Business
Marketing
Jayne Robinson was recently hired by the marketing department of Convenient Eats, a packaged goods company. The firm is currently beginning its strategic planning process and the CMO has asked each division to report on where in the product life cycle their division's products are. Jayne is tasked with Identifying the life cycle phase for the snack products division. She begins by analyzing year-on-year sales as well as time-on-the market data for each product. She also looks at Industry growth rates and market penetration rates (which measures what percent of the market is already purchasing and using this product). She then uses this data to determine whether each product is in its Introductory, growth, maturity. or decline phase of the product life cyle. The goal of this activity is to understand how different stages of a product's life cycle can impact a product's marketing mix and continued success for a firm. Answer the questions that follow based on the above case and the information provided in the tables below. A 1 2 3 4 5 6 7 8 9 10 11 12 13 Classification Components Year on Year Sales Growth Time on Market Industry Growth Rate Market Pentration Rates B Snack Products: Data Analysis Potato Chips 2% 10 years Introduction Growth Maturity Decline Multiple Choice Stage of Product Life Cycle What does the market penetration rate reveal to the marketing manager? the percentage of growth already achieved Snack Products: Product Life Cycle Analysis Potato Chips Pretzels how satisfied consumers are with the product what percentage of the market belongs to the firm 95% what percentage of the market the firm has lost equal percentage of market share X C Pretzels 5% 7 years 3% 80% X D Trail Mix 10% 3 years 18% 50% Trail Mix X

Jayne Robinson was recently hired by the marketing department of Convenient Eats, a packaged goods company. The firm is currently beginning its strategic planning process and the CMO has asked each division to report on where in the product life cycle their division's products are. Jayne is tasked with Identifying the life cycle phase for the snack products division. She begins by analyzing year-on-year sales as well as time-on-the market data for each product. She also looks at Industry growth rates and market penetration rates (which measures what percent of the market is already purchasing and using this product). She then uses this data to determine whether each product is in its Introductory, growth, maturity. or decline phase of the product life cyle. The goal of this activity is to understand how different stages of a product's life cycle can impact a product's marketing mix and continued success for a firm. Answer the questions that follow based on the above case and the information provided in the tables below. A 1 2 3 4 5 6 7 8 9 10 11 12 13 Classification Components Year on Year Sales Growth Time on Market Industry Growth Rate Market Pentration Rates B Snack Products: Data Analysis Potato Chips 2% 10 years Introduction Growth Maturity Decline Multiple Choice Stage of Product Life Cycle What does the market penetration rate reveal to the marketing manager? the percentage of growth already achieved Snack Products: Product Life Cycle Analysis Potato Chips Pretzels how satisfied consumers are with the product what percentage of the market belongs to the firm 95% what percentage of the market the firm has lost equal percentage of market share X C Pretzels 5% 7 years 3% 80% X D Trail Mix 10% 3 years 18% 50% Trail Mix X

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question

Please do not give solution in image format thanku 

Jayne Robinson was recently hired by the marketing department of Convenient Eats, a packaged goods company. The firm is currently beginning its strategic planning process and the CMO has asked each division to report on where in the product life cycle their division's products are. Jayne is tasked with Identifying the life cycle phase for the snack products division. She begins by analyzing year-on-year sales as well as time-on-the market data for each product. She also looks at Industry growth rates and market penetration rates (which measures what percent of the market is already purchasing and using this product). She then uses this data to determine whether each product is in its Introductory, growth, maturity. or decline phase of the product life cyle. The goal of this activity is to understand how different stages of a product's life cycle can impact a product's marketing mix and continued success for a firm. Answer the questions that follow based on the above case and the information provided in the tables below. A 1 2 3 о 4 Time on Market 1007 5 6 8 9 10 11 12 13 Classification Components Year on Year Sales Growth Industry Growth Rate Market Pentration Rates Introduction B Snack Products: Data Analysis Potato Chips 2% 10 years -1% 95% Growth Maturity Decline Multiple Choice Stage of Product Life Cycle What does the market penetration rate reveal to the marketing manager? Snack Products: Product Life Cycle Analysis Potato Chips Pretzels the percentage of growth already achieved how satisfied consumers are with the product what percentage of the market belongs to the firm what percentage of the market the firm has lost X equal percentage of market share C Pretzels 5% 7 years 3% 80% X D Trail Mix 10% 3 years 18% 50% Trall Mix X
Transcribed Image Text:Jayne Robinson was recently hired by the marketing department of Convenient Eats, a packaged goods company. The firm is currently beginning its strategic planning process and the CMO has asked each division to report on where in the product life cycle their division's products are. Jayne is tasked with Identifying the life cycle phase for the snack products division. She begins by analyzing year-on-year sales as well as time-on-the market data for each product. She also looks at Industry growth rates and market penetration rates (which measures what percent of the market is already purchasing and using this product). She then uses this data to determine whether each product is in its Introductory, growth, maturity. or decline phase of the product life cyle. The goal of this activity is to understand how different stages of a product's life cycle can impact a product's marketing mix and continued success for a firm. Answer the questions that follow based on the above case and the information provided in the tables below. A 1 2 3 о 4 Time on Market 1007 5 6 8 9 10 11 12 13 Classification Components Year on Year Sales Growth Industry Growth Rate Market Pentration Rates Introduction B Snack Products: Data Analysis Potato Chips 2% 10 years -1% 95% Growth Maturity Decline Multiple Choice Stage of Product Life Cycle What does the market penetration rate reveal to the marketing manager? Snack Products: Product Life Cycle Analysis Potato Chips Pretzels the percentage of growth already achieved how satisfied consumers are with the product what percentage of the market belongs to the firm what percentage of the market the firm has lost X equal percentage of market share C Pretzels 5% 7 years 3% 80% X D Trail Mix 10% 3 years 18% 50% Trall Mix X
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 5 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS