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1. How does Chick-fil-A use the concept of inseparability to deliver exceptional service? 2. Another tradition for brand loyalists is to camp out prior to the opening of a new restaurant. Chick-fil-A encourages this ardent activity with its "First 100" promotion. How does a parking lot full of a hundred or more people the night before opening provide tangible evidence?

1. How does Chick-fil-A use the concept of inseparability to deliver exceptional service? 2. Another tradition for brand loyalists is to camp out prior to the opening of a new restaurant. Chick-fil-A encourages this ardent activity with its "First 100" promotion. How does a parking lot full of a hundred or more people the night before opening provide tangible evidence?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Chapter 2 1. How does Chick-fil-A use the concept of inseparability to deliver exceptional service? 2. Another tradition for brand loyalists is to camp out prior to the opening of a new restaurant. Chick-fil-A encourages this ardent activity with its "First 100" promotion. How does a parking lot full of a hundred or more people the night before opening provide tangible evidence?
Transcribed Image Text:Chapter 2 1. How does Chick-fil-A use the concept of inseparability to deliver exceptional service? 2. Another tradition for brand loyalists is to camp out prior to the opening of a new restaurant. Chick-fil-A encourages this ardent activity with its "First 100" promotion. How does a parking lot full of a hundred or more people the night before opening provide tangible evidence?
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