EverRest sells expensive mattresses termed as magic bed in a new retail stores in Sydney and Melbourne. EverRest advertises in the local newspapers that the mattresses cure back pains. There is no supporting evidence or medical research to prove his product cure back pain. What EverRest has are testimonies from “customers” who said when they slept of the magic bed, they got cured and advertisements in newspapers. Question 3). What is your attitude towards these magic bed compared to ordinary bed? Would you buy one? Why and Why not?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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EverRest sells expensive mattresses termed as magic bed in a new retail stores in Sydney and Melbourne. EverRest advertises in the local newspapers that the mattresses cure back pains. There is no supporting evidence or medical research to prove his product cure back pain. What EverRest has are testimonies from “customers” who said when they slept of the magic bed, they got cured and advertisements in newspapers.

Question 3).

What is your attitude towards these magic bed compared to ordinary bed? Would you buy one? Why and Why not?

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