**Quiz: Marketing Concepts**---**Question 2** **Points:** 1Which of the following is NOT a key difference between marketing of goods and services?- Intangible- Homogeneous- Perishable- Inseparable---**Question 3** **Points:** 1Using an integrated marketing communications approach is superior to using each element separately.- True- False---**Explanation:**1. **Question 2** explores the differences between marketing goods (tangible products) and services (intangible offerings). It requires understanding which characteristics are unique to services.2. **Question 3** tests knowledge on integrated marketing communications (IMC), which combines various promotional tools to provide clarity, consistency, and maximum communication impact.

2.) All are correct ( Question is not correct)

Which of the following is NOT a key difference between marketing of goods and services? O Intangible Homogeneous Perishable O Inseparable D Question 3 1 pts Using an integrated marketing communications approach is superior to using each element separately. True False

Which of the following is NOT a key difference between marketing of goods and services? O Intangible Homogeneous Perishable O Inseparable D Question 3 1 pts Using an integrated marketing communications approach is superior to using each element separately. True False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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