Can a photographer transform into a content service? Even if a business does not sell anything online, how important is it for him to have a website today?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Can a photographer transform into a content service? Even if a business does not sell anything online, how important is it for him to have a website today?

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Step 1 Introduction

Content service are a part of service in which a service provides information in the type of written information, photos, videos, infographics and much more as per the requirement and demand.

Photography is generally a profession but also can be transformed as a content service as in this digital era there are requirement of the contents in the form of photographs or any kind of visuals by various organization to use them as a part of their offering or business process. For instance, when building a website of tour and travel, the owner would require beautiful pictures of different place. Here the photographer can provide content to the person who is building that website at a particular cost. 

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