write clearly please **Discussion Question: The Benefits of Using an Email Service Provider****Question:**What are the main benefits of using an email service provider? Say you are the head of a student organization and you need to regularly contact members, would you consider using an email service provider if the cost were within your budget? Why or why not?**Possible Points of Discussion:**1. **Efficiency and Organization:** - Streamlined communication. - Ability to schedule emails in advance. - Easy management of contact lists.2. **Professionalism:** - Custom email addresses (e.g., yourname@organization.com). - Consistent branding and templates for emails.3. **Analytics:** - Track open rates and engagement. - Measure the effectiveness of communication strategies.4. **Cost and Budget Considerations:** - Compare cost versus benefits. - Evaluate if the enhanced features outweigh the expenses.*Consider discussing these points within your group and providing your viewpoint on whether investing in an email service provider would be beneficial for the organization.*

An email service provider (ESP) is an organization that gives email promotion services. All the more…

What are the main benefits of using an email service provider? Say you are the head of a student organization and you need to regularly contact members, would you consider using an email service provider if the cost were within your budget? Why or why not?

What are the main benefits of using an email service provider? Say you are the head of a student organization and you need to regularly contact members, would you consider using an email service provider if the cost were within your budget? Why or why not?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

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