You work as a salesperson for MYOB in Sydney as a marketing graduate. MYOB is a popular Australian tax, bookkeeping and accounting software, however sales have dropped in recent months. As a test of your sales writing skills your supervisor has asked you to write a sales letter to Bart Simpson, Operations Manager at BBL Ltd., address Level 19, 877 Market Street, Sydney. BBL Ltd. Is a small graphic design business with 10 graphic designers employed. The purpose of the letter is to promote the sale of MYOB Essentials. Your letter should include the features listed below: a. Block letter alignment (i.e. Justify) b. The seven basic parts of a business letter • Sender’s name, address and contact number(s) • Date • Customer’s (receiver’s) name and address • Salutation • Subject line • Body of the letter • Complimentary close • Sender’s name, signature, title c. An appropriate opening d. One or two selling points. e. The AIDA (Attention, Interest, Desire, Action) formula On your answer sheet you are to write a draft letter first and then rewrite the letter in the final letter section.
You work as a salesperson for MYOB in Sydney as a marketing graduate. MYOB is a popular
Australian tax, bookkeeping and accounting software, however sales have dropped in recent
months.
As a test of your sales writing skills your supervisor has asked you to write a sales letter to Bart
Simpson, Operations Manager at BBL Ltd., address Level 19, 877 Market Street, Sydney. BBL Ltd.
Is a small graphic design business with 10 graphic designers employed. The purpose of the letter
is to promote the sale of MYOB Essentials. Your letter should include the features listed below:
a. Block letter alignment (i.e. Justify)
b. The seven basic parts of a business letter
• Sender’s name, address and contact number(s)
• Date
• Customer’s (receiver’s) name and address
• Salutation
• Subject line
• Body of the letter
• Complimentary close
• Sender’s name, signature, title
c. An appropriate opening
d. One or two selling points.
e. The AIDA (Attention, Interest, Desire, Action) formula
On your answer sheet you are to write a draft letter first and then rewrite the letter in the
final letter section.
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