With advertising, distributors avoid intermediaries in the supply chain and sell products directly to customers. B. In traditional retail settings, products are sold online or at a physical store, but direct selling relies heavily on salespeople.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A. With advertising, distributors avoid intermediaries in the supply chain and sell products directly to customers. B. In traditional retail settings, products are sold online or at a physical store, but direct selling relies heavily on salespeople.

 
  1. Both False

     
  2. First statement is false, second is true.

     
  3. Both True

     
  4. First statement is true, second is false.

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