With advertising, distributors avoid intermediaries in the supply chain and sell products directly to customers. B. In traditional retail settings, products are sold online or at a physical store, but direct selling relies heavily on salespeople.

With advertising, distributors avoid intermediaries in the supply chain and sell products directly to customers. B. In traditional retail settings, products are sold online or at a physical store, but direct selling relies heavily on salespeople.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

A. With advertising, distributors avoid intermediaries in the supply chain and sell products directly to customers. B. In traditional retail settings, products are sold online or at a physical store, but direct selling relies heavily on salespeople.

Both False
First statement is false, second is true.
Both True
First statement is true, second is false.

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