A(n) _____ refers to a company that designs goods or services to meet specified needs. vendor manufacturer service representative wholesaler retailer

Answered: A(n) _____ refers to a company that…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

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A(n) _____ refers to a company that designs goods or services to meet specified needs.

	vendor
	manufacturer
	service representative
	wholesaler
	retailer

Expert Solution

Introduction

Marketing intermediaries refers to a middleman in the supply chain that assists in the flow of goods and services from producer to consumer. A business organization may sell the goods or services directly to the customers or with the help of marketing intermediaries.
These help the business firms in selling and delivering goods and services to the end consumer. Distribution of goods and services takes place through marketing intermediaries or distribution channels.