The product development and diversification strategies are similar in that ________. both strategies involve selling the company's current products both strategies involve selling in the company's current market both strategies involve selling in new as well as existing markets both strategies involve the development of a new product both strategies involve leaving the current market

The product development and diversification strategies are similar in that ________. both strategies involve selling the company's current products both strategies involve selling in the company's current market both strategies involve selling in new as well as existing markets both strategies involve the development of a new product both strategies involve leaving the current market

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

The product development and diversification strategies are similar in that ________.

both strategies involve selling the company's current products

both strategies involve selling in the company's current market

both strategies involve selling in new as well as existing markets

both strategies involve the development of a new product

both strategies involve leaving the current market

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