Disintermediation (eliminating intermediaries between the company and its customers) leads to eliminating the functions performed by these intermediaries, thus enabling the company to be more cost-efficient. True False
Disintermediation (eliminating intermediaries between the company and its customers) leads to eliminating the functions performed by these intermediaries, thus enabling the company to be more cost-efficient. True False
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.6: Assessing The Effectiveness Of An E-commerce Site
Problem 1LO
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Disintermediation (eliminating intermediaries between the company and its customers) leads to eliminating the functions performed by these intermediaries, thus enabling the company to be more cost-efficient.
True
False
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