Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Explore the ethical considerations and data privacy issues associated with CRM systems, especially in light of GDPR and other regulations.
Expert Solution
Step 1: Data managment
Company will collect huge data from many customers through multiple sources. This data is sensitive and posses a threat of breach, cyberattacks in today's era.
Various rules are set in place and authorities have been created to safeguard customer's data. Customers can also put in their complaints for any misuse of their information.
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