Which of the following is NOT a reason why CRM systems fail to deliver the promised results? A “build it and they will come” mentality with respect to generating results after implementation.Independent perspectives of the customer due to a lack of integration across departments.Elevating sales task automation & measurement all at once with the help of salespeople.A phased implementation that connects legacy systems throughout the firm in a cohesive manner.

Answered: Which of the following is NOT a reason…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Concept explainers

Question

Which of the following is NOT a reason why CRM systems fail to deliver the promised results?

A “build it and they will come” mentality with respect to generating results after implementation.
Independent perspectives of the customer due to a lack of integration across departments.
Elevating sales task automation & measurement all at once with the help of salespeople.
A phased implementation that connects legacy systems throughout the firm in a cohesive manner.

Expert Solution

Step 1

The sales facilitator technologies like CRM assist the businesses to identify accounts, identify customer leads and track their contact history.

It has enhanced internal accountability and enabled knowledge sharing because the data shows the performance of every salesperson.

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions