Which of the following is not a function of marketing’s value creationprocess? a. Capturing value b. Delivering value c. Communicating value e. Exchanging value All of these are part of marketing’s value creation process.

Which of the following is not a function of marketing’s value creationprocess? a. Capturing value b. Delivering value c. Communicating value e. Exchanging value All of these are part of marketing’s value creation process.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Which of the following is not a function of marketing’s value creation
process?
a. Capturing value
b. Delivering value
c. Communicating value
e. Exchanging value
All of these are part of marketing’s value creation process.

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