A CEO thinks that revenue generation in a company is the sole responsibility of the marketing department. Other departments such as Finance, Production and Human Resources will not matter if marketing cannot do its job effectively. State and justify your agreement or disagreement with the CEO’s opinion.

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Buying

Buying is the activity that involves acquiring something of value in exchange for an asset. The acquisition could be goods or/and services. During the buying process, the exchange of value takes place between two or more parties. For instance, if you are offered a present from your relative, it can not be termed “buying” as value exchange is only from one side. Therefore, any form of gifting is not considered buying. The most common medium of exchange to facilitate buying is currency.