A woman shopping for a new perfume remembers her favorite celebrity wearing this brand and decides to buy it. This is called: a. Social Awareness  b. Positive Reinforcement  c. Social Proof  d. Instrumental Conditioning e. None of the above

Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
Chapter13: Managing Communication
Section: Chapter Questions
Problem 3GL
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A woman shopping for a new perfume remembers her favorite celebrity wearing this brand and decides to buy it. This is called:

a. Social Awareness 

b. Positive Reinforcement 

c. Social Proof 

d. Instrumental Conditioning

e. None of the above 

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