A woman shopping for a new perfume remembers her favorite celebrity wearing this brand and decides to buy it. This is called: a. Social Awareness b. Positive Reinforcement c. Social Proof d. Instrumental Conditioning e. None of the above

A woman shopping for a new perfume remembers her favorite celebrity wearing this brand and decides to buy it. This is called: a. Social Awareness b. Positive Reinforcement c. Social Proof d. Instrumental Conditioning e. None of the above

Understanding Management (MindTap Course List)

10th Edition

ISBN:9781305502215

Author:Richard L. Daft, Dorothy Marcic

Publisher:Richard L. Daft, Dorothy Marcic

Chapter13: Managing Communication

Section: Chapter Questions

Problem 3GL

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

Question

A woman shopping for a new perfume remembers her favorite celebrity wearing this brand and decides to buy it. This is called:

a. Social Awareness

b. Positive Reinforcement

c. Social Proof

d. Instrumental Conditioning

e. None of the above

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