Write the best answer in the blank. Word bank: Ego, monetary risk, psychographic, physical risk, demographic, social risk, geographic, functional risk, behavioral, Super Ego, psychological risk, Ikea Effect, Classical Conditioning, Linked Prosperity, Id, J.N.D. Home Depot targets the Professional segment (e.g. contractors, builders etc) because they spend a significant amount of money in their stores compared to individual consumers. They are using what basis of segmentation: _______________________.

Write the best answer in the blank. Word bank: Ego, monetary risk, psychographic, physical risk, demographic, social risk, geographic, functional risk, behavioral, Super Ego, psychological risk, Ikea Effect, Classical Conditioning, Linked Prosperity, Id, J.N.D. Home Depot targets the Professional segment (e.g. contractors, builders etc) because they spend a significant amount of money in their stores compared to individual consumers. They are using what basis of segmentation: _______________________.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 1DYMP

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You are the marketing manager for Bilbo Industries. You have been asked to estimate the demand for a new toy (not aimed at adults), a remote- control rocket that sells for $300. Based on the following information, determine your optimal target market and figure out the number of people, using the chain ratio method, who would beſin the target market. Use all three segmentation variables. The # of households (HH) in the US = 100 million. HH income: $30,000 and below: 10% $30,001 - 60,000: 65% $60,001 and above: 25% Children in the HH: no kids: 65% kids below the age of 5: 15% kids 6-18: 20% Of the households with kids, 20% have only boys & 20% have only girls and 60% have both. O 35 million O 1 million O 3 million O 4 million
Instructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?
Discretionary income. It’s the amount of money we have left over after paying for life’s necessities. And many teens have plenty of it. According to a recent Nielsen survey, 29 percent of teens live in homes where household income is $100,000 or higher. These teens aren’t just buying for themselves, either. In addition to having discretionary income, teens have a strong influence on the purchasing decisions of their parents. According to Mary Leigh Bliss, trends editor at youth-focused market research firm YPulse, “Teens are now passing technology down to their parents, not the other way around.” This presents significant opportunities for marketers. However, some critics worry that teens may be especially vulnerable to targeted marketing messages and offers from high-powered or unscrupulous marketers. Discuss how companies can reach their teen markets using socially responsible target marketing. Cite an example of a company being responsible in targeting teens and another…
Write the best answer in the blank. Word bank: Ego, monetary risk, psychographic, physical risk, demographic, social risk, geographic, functional risk, behavioral, Super Ego, psychological risk, Ikea Effect, Classical Conditioning, Linked Prosperity, Id, J.N.D. Hello Fresh food delivery service and other DIY products and services are ways marketers try to increase product involvement using the theory called The _________ ____________.
Market Segmentation and Your Purchase Habits In this learning activity, we will develop skills related to explaining market segmentation and segmentation variables, and their relevance to marketing. A market segment is a piece of the market. Market segmentation involves aggregating prospective buyers into groups that have common needs and who respond similarly to marketing programs. They are similar in their consumption behaviour, attitudes, and target market profiles. Find an example product category from your life or your purchasing habits that fits into each of these four segmentation categories. Mass marketing strategy: Marketing a product with a broad appeal to the entire market without any product or marketing differentiation This is uncommon and can be seen with utility companies. Segment marketing strategy: Marketing a range of different products and brands to specifically meet the needs of an organization's varied target markets. This is common with large companies such as car…
Would personal income, disposable income, or discretionary income be the of the greatest interest to marketers?
Define the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers?
At least one segmentation variable is common in business markets but not relevant to consumer markets. Briefly define this variable and give an example of how it might be applied.
The market strategy of apple based on segmentation as in image
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التسویق نظر مبادئ Consumer purchases are influenced strongly by characteristics that marketers cannot control bu must take into account, including cultural, social, psychological, and characteristics. Select one: a. professional b. personal C. medical d. genetic e. economic Previous page Next pag
elaborate on whether the 4 P marketing model (Product, Price, Place and Promotion) is still relevant compared to the 4 A marketing model (Affordability, Accessibility, Acceptability and Awareness).