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Degree Assignment January-June Special/Supplementary Structured T Bobewona Open University Special/ Supplementary Structured Timed BMK722-Principles of Marketing D. To serve a unique market segment with its limited resources 4. In advertisement a company can use the following tools except; A. Television B. Newspapers C. Personal selling D. Magazine 5. Which of the following is not the functions of public relations (PR) in marketing? A. Publicizing specific product (product publicity) B. Creating and placing newsworthy information in the news media to attract attention of a person, product, or service (Press relations) C. Creating customers awareness about your products and services (advertising in media/non personal) D. Working with donors or members of non-profit organizations to gain financial or volunteer support Development 6. The informative advertising aims which one of the following? A. Communicating customer value B. Building a brand and company image C. Telling the market about a new product D. All of the above BOU 2024 © BOU 2024 Page 3

Degree Assignment January-June Special/Supplementary Structured T Bobewona Open University Special/ Supplementary Structured Timed BMK722-Principles of Marketing D. To serve a unique market segment with its limited resources 4. In advertisement a company can use the following tools except; A. Television B. Newspapers C. Personal selling D. Magazine 5. Which of the following is not the functions of public relations (PR) in marketing? A. Publicizing specific product (product publicity) B. Creating and placing newsworthy information in the news media to attract attention of a person, product, or service (Press relations) C. Creating customers awareness about your products and services (advertising in media/non personal) D. Working with donors or members of non-profit organizations to gain financial or volunteer support Development 6. The informative advertising aims which one of the following? A. Communicating customer value B. Building a brand and company image C. Telling the market about a new product D. All of the above BOU 2024 © BOU 2024 Page 3

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Degree Assignment January-June Special/Supplementary Structured T Bobewona Open University Special/ Supplementary Structured Timed BMK722-Principles of Marketing D. To serve a unique market segment with its limited resources 4. In advertisement a company can use the following tools except; A. Television B. Newspapers C. Personal selling D. Magazine 5. Which of the following is not the functions of public relations (PR) in marketing? A. Publicizing specific product (product publicity) B. Creating and placing newsworthy information in the news media to attract attention of a person, product, or service (Press relations) C. Creating customers awareness about your products and services (advertising in media/non personal) D. Working with donors or members of non-profit organizations to gain financial or volunteer support Development 6. The informative advertising aims which one of the following? A. Communicating customer value B. Building a brand and company image C. Telling the market about a new product D. All of the above BOU 2024 © BOU 2024 Page 3
Transcribed Image Text:Degree Assignment January-June Special/Supplementary Structured T Bobewona Open University Special/ Supplementary Structured Timed BMK722-Principles of Marketing D. To serve a unique market segment with its limited resources 4. In advertisement a company can use the following tools except; A. Television B. Newspapers C. Personal selling D. Magazine 5. Which of the following is not the functions of public relations (PR) in marketing? A. Publicizing specific product (product publicity) B. Creating and placing newsworthy information in the news media to attract attention of a person, product, or service (Press relations) C. Creating customers awareness about your products and services (advertising in media/non personal) D. Working with donors or members of non-profit organizations to gain financial or volunteer support Development 6. The informative advertising aims which one of the following? A. Communicating customer value B. Building a brand and company image C. Telling the market about a new product D. All of the above BOU 2024 © BOU 2024 Page 3
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