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A. What does the following scenario suggest to a company CEO? The company proformas for the upcoming year show sales revenue as the same as the current year, margin as a percentage is increasing from 3% to 5%, and interest expense is increasing by 4%. a. The CEO would want to dig into the marketing and production plans b. The production plant has plenty extra capacity to produce more products if needed c. The sales manager is not doing a good job d. Marketing expenses are not under control

A. What does the following scenario suggest to a company CEO? The company proformas for the upcoming year show sales revenue as the same as the current year, margin as a percentage is increasing from 3% to 5%, and interest expense is increasing by 4%. a. The CEO would want to dig into the marketing and production plans b. The production plant has plenty extra capacity to produce more products if needed c. The sales manager is not doing a good job d. Marketing expenses are not under control

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A. What does the following scenario suggest to a company CEO? The company proformas for the upcoming year show sales revenue as the same as the current year, margin as a percentage is increasing from 3% to 5%, and interest expense is increasing by 4%.

a. The CEO would want to dig into the marketing and production plans
b. The production plant has plenty extra capacity to produce more products if needed
c. The sales manager is not doing a good job
d. Marketing expenses are not under control
 
 
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