Benchmarking allows a company to ______________________ Select one: a.identify its strengths and weaknesses. b.imitate those ideas that are readily transferable. c.improve on methods in use by others. d.all of the above.
Benchmarking allows a company to ______________________ Select one: a.identify its strengths and weaknesses. b.imitate those ideas that are readily transferable. c.improve on methods in use by others. d.all of the above.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Benchmarking allows a company to ______________________
Select one:
a.identify its strengths and weaknesses.
b.imitate those ideas that are readily transferable.
c.improve on methods in use by others.
d.all of the above.
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